Specialist manufacturer of entrance matting

Specialised manufacturer of walk-off carpet and coir mats

Since 1925

Rinos has developed and produced coir entrance mats and walk-off carpets since 1925. As a specialist, we supply our mats worldwide to wholesalers, distributors and leading carpet brands, who distribute our products under their own brand names to offices, shops, hotels, museums, hospitals and commercial interior decorators.

7 reasons for choosing Rinos

For some, our knowledge and experience are decisive, for others it’s our logistics, or private label approach. There are seven important reasons to choose Rinos.

  • knowledge and experience: a century of craftsmanship
  • branded features: unique product innovations
  • marketing & promotion: support for distribution brands
  • logistics service: a deal is a deal
  • private label service: your own mat designs
  • sustainable: product-specific EPDs
  • history: the manufacture of mats is in our DNA

Masterly craftsmanship

Every mat seems the same. However, there are big differences. For example, in moisture and dirt absorption. Rinos does a lot of research on this. We are constantly innovating and we apply our innovations as soon as they are proven to work. Our designers specifically look for colour and texture solutions that complement the dirt-trapping function. We call it ‘design meets dirt’. Our mats do their job and are in line with the latest trends in floor design. We have been masters of our craft, for almost 100 years!

Innovative branded features

HydroTX™ and Pura Backing™ are unique Rinos product innovations, developed by our R&D department. HydroTX textile technology absorbs up to three times more moisture during the first steps than conventional mats. Pura Backing is the Rinos answer to increasing demand for more environmentally friendly and sustainable entrance mat solutions.

Rinos offers HydroTX and Pura Backing as branded features to wholesalers and distributors. So you can distribute Rinos entrance mats, with these features, under your own distribution brand. The innovations of both increased moisture absorption and durable backing make it even easier for Rinos customers to differentiate their brands.

Marketing & promotion

Marketing and promotional activities start with telling the right story. Rinos supports customers with effective promotion. A story that helps to improve the sales and turnover of your branded walk-off range. We provide various communication assets, in the form of text, images and video for online use on websites and in social media channels. There are also product leaflets, displays and, for example, sample swatches for point-of-sale presentation.

Logistics service

As a specialist in the manufacture of mats, Rinos is able to produce and deliver quickly. Personal attention to our customers and an excellent logistics service are important to us. Delivery times of four weeks or more are no longer acceptable. For us, a deal is a deal.

The PVC-backed range on this website is delivered free (FCA) within 5 working days after order confirmation (up to 250 m2 per order). Delivery of other products – for example with Pura Backing – and larger orders takes place within 15 working days. We are proud of our track record of delivering 98% of confirmed orders on time.

Do you have special requests – for packaging or backing, for example? We also offer customised solutions. Feel free to challenge us!

Unique designs that complement your product range

The Rinos private label service gives customers the opportunity to deliver projects that are designed completely and without compromise to fit their own interior and floor designs. Together with your designers, we create and manufacture mats that specifically fit your product range. Mats of the right material, with interesting textures, in modern colourways and a broad range of surface designs. Our structured approach makes the process easy to control and guarantees a result in accordance with the agreed specifications.

Read more about our private label service

Sustainable, from generation to generation

Rinos is the original manufacturer of the authentic, sustainable coir mat. For generations, the family business has had an eye for people and the environment. It is only logical for Rinos to pass on the company to future generations in a responsible manner. The Rinos Sustainability Path is our long-term programme, based on the United Nations Sustainability Development Goals. At product level, we publish Environmental Product Declarations (EPDs) to show the results of our efforts.

Read more about the Rinos Sustainability Path


Since its foundation in 1925, Rinos has been located in Genemuiden, the cradle of the Dutch carpet industry. Rinos was one of the first manufacturers to weave coir mats mechanically. A century later, Rinos is virtually the only remaining European manufacturer of coir mats for commercial applications and domestic use. We have achieved notable milestones and continue to focus on what the company does best: developing and producing walk-off carpets and coir mats. Manufacturing doormats is simply in our DNA.

Rinos is an authentic family business, which supports the Carpet Museum in Genemuiden. The museum tells and shows the fascinating history of carpeting, from the late Middle Ages to the present day.