46% recycled, renewable raw materials
The second phase of our path is the reduction of raw materials that deplete natural resources. We assess this using the Circularity Index. This index shows the proportion of recycled and renewable raw materials used, in comparison with total raw material procurement per year. In 2022, Rinos’ Circularity Index was no less than 46%.
The use of renewable materials is embedded in Rinos’ DNA. We were originally a manufacturer of coir mats, made from the outer bark of coconuts. And we were the first to produce a walk-off mat using ECONYL® (regenerated polyamide). In 2020, we developed a PVC-free alternative to our mats, Pura Backing™.
Of course, we also work on reducing our waste stream. In 2022, we managed to reduce the amount of waste generated by our organisation by 35%, as compared to our 2020 base year.
Products with Pura Backing are free of chlorides and plasticisers and meet the highest requirements for Volatile Organic Compounds (VOCs). These are substances that evaporate easily at room temperature. Mats with Pura Backing™ meet criteria such as ABG/AgBB, Indoor Air Comfort Gold, BREEAM International and LEED. Our mats thus contribute to a healthy office and living environment.
Innovation: towards circular products
In the third phase, we aim to reduce emissions by inventing and implementing new product concepts – concepts that enable full recycling of entrance floor mats. This is a considerable challenge, not least because entrance flooring is a small part of the total flooring industry.
Rinos is transparent about the impact of our efforts on our products. We publish Environmental Product Declarations (EPD) for all of our entrance mats. This life cycle analysis is also used as the basis for improvements. The EPDs make it clear that we can only achieve improvements by working together with other parties in the chain – such as suppliers, customers and waste processors. A significant part of current CO2 emissions is caused by end-of-life incineration. Properly organised collection and take-back of entrance flooring is a particular concern for our industry.